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Development of Dual-Platform Mobile Applications for Enhanced Ride-Hailing Experience
  1. case
  2. Development of Dual-Platform Mobile Applications for Enhanced Ride-Hailing Experience

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Development of Dual-Platform Mobile Applications for Enhanced Ride-Hailing Experience

intersog.com
Automotive
Environmental Services
Logistics

Competitive Market Differentiation Challenge

Facing dominance by ride-hailing giants like Uber, Taxi4U needed to differentiate itself through superior user experience while maintaining its niche focus on airport/seaport transfers and eco-friendly transportation. Existing operational inefficiencies and lack of digital engagement threatened market position despite competitive pricing.

About the Client

A UK-based airport and seaport transfer service operating in Europe and Canada with an eco-friendly fleet of electric/hybrid vehicles

Digital Transformation Goals

  • Create intuitive mobile applications for iOS and Android platforms
  • Enhance passenger-driver interaction through real-time location tracking
  • Implement automated driver-passenger matching system
  • Establish robust payment and feedback mechanisms
  • Improve operational efficiency through reduced manual interventions

Core System Functionalities

  • Passenger app with 2-tap taxi ordering and vehicle type selection (Saloon, Estate, Multi Seater, Minibus)
  • Driver app with automated order alerts and pickup location visualization
  • Integrated map-based navigation for both parties
  • Driver rating system with quality control filters
  • Multi-payment options (card/cash) with automated email receipts
  • Driver statistics and passenger preference tracking

Technology Stack Requirements

iOS
Android
Java
Swift
Cross-platform API

System Integration Needs

  • Mitsubishi security system for access control
  • Mapping APIs for location services
  • E-commerce payment gateways
  • Big Data analytics for feedback processing
  • Notification services for real-time updates

Operational Requirements

  • High availability (99.9% uptime)
  • Data security compliance (GDPR)
  • Scalable architecture for global expansion
  • Low-latency real-time updates
  • Cross-platform compatibility

Expected Business Outcomes

Enhanced customer satisfaction through streamlined booking process and real-time tracking, increased driver efficiency via automated order management, improved service quality through rating system, and strengthened market position through technological differentiation. The solution enables global scalability while maintaining operational cost efficiency.

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