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Development of a User-Centric Property Search Portal with Cohesive Brand Identity
  1. case
  2. Development of a User-Centric Property Search Portal with Cohesive Brand Identity

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Development of a User-Centric Property Search Portal with Cohesive Brand Identity

onix-systems.com
Real estate
Information technology

Challenges in Establishing Brand Identity and User Experience

Nestb faced navigational complexity in catering to distinct buyer/seller journeys, communicating its purpose clearly, showcasing unique selling points (USPs), crafting persuasive calls-to-action, maintaining content consistency, achieving design uniformity across platforms, establishing credibility in a competitive market, implementing privacy-conscious recent search tracking, ensuring mobile responsiveness, and maintaining brand consistency across materials.

About the Client

A burgeoning property search portal aiming to revolutionize how individuals find their dream homes through a seamless digital experience.

Objectives for Brand and Platform Development

  • Create a cohesive brand identity that conveys trust, professionalism, and innovation
  • Develop a user-centric homepage design with intuitive navigation for buyers and sellers
  • Enhance brand credibility and market differentiation through visual and functional consistency
  • Implement responsive design for seamless cross-device experiences
  • Increase user engagement through simplified property search workflows

Core System Functionalities and Features

  • Distinct user pathways for property buyers and sellers
  • Dynamic calls-to-action for key actions (search, analytics, app downloads)
  • Recent search history tracking via cookie-based storage
  • Responsive design for web and mobile platforms
  • Brand book creation with usage guidelines for logos, colors, and typography

Design and Development Tools

Figma
Adobe After Effects

System Integrations

  • Mobile app design synchronization
  • Cookie-based user behavior tracking
  • Cross-platform brand asset management

Non-Functional Requirements

  • Mobile-first responsive design
  • Privacy-compliant data handling for search history
  • Scalable brand guidelines for future expansion
  • High-performance asset loading for real-time interactions

Expected Business Impact of Brand and Platform Enhancement

The project will establish Nestb as a trusted brand in real estate through enhanced user engagement, simplified property search workflows, and consistent brand messaging. The intuitive design and clear communication of USPs will drive user acquisition, while technical robustness ensures long-term scalability and market competitiveness.

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