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Development of Corporate Website for Internet Banking Platform

brights.io

Financial services

Challenges with Brand Awareness and Customer Acquisition for Business Internet Banking

FUIB needs a compelling online presence to effectively communicate the benefits of its new internet banking platform for business owners. The existing website redesign is underway, and a dedicated corporate website is required to drive account openings, increase brand awareness, and highlight the advantages of remote business banking services, particularly addressing the need for efficient, paperless operations.

About the Client

Large and reliable private bank offering financial solutions to individuals and corporate clients, emphasizing remote service and efficiency.

Project Goals

Increase awareness of FUIB's business internet banking platform.
Drive customer acquisition for business internet banking accounts.
Establish FUIB as a trusted financial advisor for business clients.
Showcase the benefits of remote business banking services and efficiency.
Promote the new corporate design system and brand identity.

Core Website Functionality

Detailed information about business internet banking features and benefits.
Account opening application process.
Customer testimonials or case studies.
Contact information and support resources.
Integration with the bank's existing systems (e.g., CRM, account management)
Content management system (CMS) for easy updates.

Technology Stack

REST API

Chart.js

UI design frameworks (leveraging the new design system)

External System Integrations

Bank's core banking system for account opening and data retrieval.
CRM system for lead management.
Analytics platform for website traffic tracking and performance monitoring.

Performance and Scalability

Responsive design for optimal viewing on all devices (desktop, tablet, mobile).
High website performance and fast loading speeds.
Scalability to accommodate future growth in traffic and functionality.
Security to protect sensitive customer data.

Expected Business Impact

The new corporate website is expected to significantly improve FUIB's ability to attract and retain business clients by providing a clear, concise, and user-friendly platform to learn about and open business internet banking accounts. This will lead to increased customer acquisition, enhanced brand awareness, and a stronger position as a leading provider of financial solutions for businesses. The use of the new design system will also ensure consistency across all FUIB digital assets, strengthening brand recognition.