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Development of Comprehensive Web Application for Advertising Network Operations and Analytics

intersog.com

Advertising & marketing

eCommerce

Challenges in Centralized Advertising Management

VertaMedia required a unified digital platform to streamline advertising campaign management, improve customer service efficiency, and enhance data-driven decision-making through integrated analytics and traffic optimization tools.

About the Client

International advertising network specializing in digital marketing solutions and traffic optimization

Strategic Development Goals

Create centralized platform for advertising operations
Implement AI-powered customer service chatbot with testing capabilities
Develop customizable marketing campaign management system
Enable real-time performance analytics and reporting
Enhance traffic quality control mechanisms

Core System Capabilities

Secure member portal with role-based access
Interactive analytics dashboard with visual reporting
AI chatbot with A/B testing for customer service
Custom CMS integration for campaign management
Traffic optimization tools with keyword analysis
Admin control panel for system configuration

Technology Stack Requirements

React

Node.js

Python

MongoDB

AWS

System Integration Needs

Third-party advertising platforms
Payment processing systems
External analytics tools
CRM systems

Performance and Security Standards

High-availability architecture
Real-time data processing capabilities
Enterprise-grade security protocols
Scalable cloud infrastructure
Cross-browser compatibility

Expected Business Outcomes

Implementation of this platform is projected to increase operational efficiency by 40%, reduce customer service response times by 60%, and improve advertising campaign ROI through enhanced targeting capabilities and real-time performance analytics.