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Development of Augmented Reality Virtual Mirror for Oral Hygiene Brand

brights.io

Health & Fitness

Consumer products & services

Information technology

Marketing Engagement Challenge

Need for an interactive digital tool to demonstrate product effectiveness in real-time while maintaining brand safety and user data privacy across diverse demographics and technical environments

About the Client

Global oral hygiene brand specializing in LED Teeth Whitening Solutions with a focus on non-toxic ingredients

Key Project Goals

Develop AR-powered virtual mirror for real-time smile transformation
Create cross-platform compatible solution for global accessibility
Implement adaptive smile detection algorithm for varied conditions
Enable seamless user experience with <3 second processing time
Generate trackable marketing engagement metrics

Core System Requirements

Multi-angle smile detection system
Real-time teeth whitening effect rendering
Image capture/upload integration
Social media sharing functionality
Cross-device responsive interface

Technology Stack

WebGL/Three.js for AR rendering

TensorFlow.js for image processing

Node.js backend

React frontend

System Integrations

Social media APIs (Facebook/Instagram)
Google Analytics 4
CRM system integration
Cloud storage (AWS S3)

Performance Criteria

99.9% uptime SLA
Sub-500ms image processing latency
GDPR/CCPA compliance
Scalable to 10k concurrent users

Business Impact Projections

Anticipated 200% increase in digital engagement metrics, 30% boost in conversion rates from trial users, and measurable brand awareness growth through social sharing analytics