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Development of Augmented Reality Mobile Application for Alcohol Brand Promotion
  1. case
  2. Development of Augmented Reality Mobile Application for Alcohol Brand Promotion

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Development of Augmented Reality Mobile Application for Alcohol Brand Promotion

techwings.com
Food & Beverage
Retail

Challenge

The client needs a more engaging and informative way to showcase their alcohol products to consumers. Traditional methods of product information are often static and lack interactivity, failing to capture consumer attention and drive sales. They require a way to provide detailed product information in a compelling and memorable fashion.

About the Client

A supplier of alcoholic beverages seeking to enhance brand promotion and customer engagement.

Objectives

  • Increase customer engagement with the brand.
  • Provide detailed product information in an interactive and memorable format.
  • Drive sales through enhanced product discovery and understanding.
  • Improve brand perception as innovative and technologically advanced.

Functional Requirements

  • Product Search & Category Browsing
  • Augmented Reality (AR) product visualization (label scanning trigger AR experience)
  • Detailed product information (description, ingredients, origin)
  • Recipe database with filtering options
  • User account management (favorites, history)
  • News and press release feed

Preferred Technologies

Node.js
MongoDB
Amazon Web Services (AWS)
ARKit (iOS)
Swift (iOS)
Native iOS and Android development

Integrations Required

  • Potential integration with a product database API for real-time product information updates
  • Analytics platform integration for user behavior tracking

Non-Functional Requirements

  • Scalability to handle a growing user base and product catalog
  • Performance - fast loading times and smooth AR experiences
  • Security to protect user data
  • Cross-platform compatibility (iOS and Android)

Expected Business Impact

The application is expected to significantly improve customer engagement, leading to increased brand awareness, higher conversion rates, and stronger customer loyalty. The AR feature will differentiate the brand from competitors and provide a unique and memorable customer experience. Improved data insights through analytics will also inform future marketing efforts.

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