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Existing online sales channels lacked brand identity and cohesive user experience. Need for direct-to-consumer platform that educates about breed-specific probiotic benefits while maintaining commercial functionality. Existing solutions failed to integrate community engagement with transactional capabilities.
International pet health brand specializing in dog digestive supplements with a focus on eco-conscious packaging and science-backed products
Projected 40% increase in direct-to-consumer sales through branded platform, 25% subscription conversion rate from first-time buyers, enhanced customer retention through educational content engagement, and expanded market share in premium pet supplement segment via improved brand storytelling capabilities.