Development of an Online Self-Service Configuration and Purchase Portal for Legal Information Systems

Traditional sales methods for complex legal information systems relied heavily on direct advisor interaction, limiting independence and scalability. Customers faced difficulties understanding extensive product options, configuring solutions tailored to their needs, and completing purchases without assistance, which hindered user confidence and operational efficiency.

A mid-sized legal publishing company offering online legal information systems and related legal research products, aiming to empower small and medium-sized law firms to independently learn about, configure, and purchase their legal information solutions.

• Create a user-friendly online configurator that enables small and medium-sized law firms to independently learn about, configure, and purchase legal information systems.
• Reduce dependency on direct sales advisors, thereby increasing sales reach and operational scalability.
• Ensure high clarity and confidence in customer choices through comprehensive product descriptions and guided configuration workflows.
• Empower customers with a secure, seamless, and entirely independent purchase process that supports saving and completing orders at convenience.
• Design the platform to accommodate high-volume configurations and multiple system options with intuitive navigation.

• Product exploration with detailed descriptions and visual aids
• Interactive configuration module tailored for complex legal system options
• Save-for-later functionality for preliminary configurations
• Secure checkout process for purchasing configured solutions
• Customer contact options such as live chat or contact forms to assist during configuration
• Administration dashboard for managing product data, configurations, and user orders
• Microcopy and guidance messages to inform users throughout the process

• Existing legal information databases for content updates
• CRM system for customer data and order management
• Payment gateway for transaction processing
• Live support or chat services integration for real-time assistance

• System scalability to support high user volumes and multiple configurations
• Robust security measures to ensure data privacy and secure transactions
• High performance with fast load times to enhance user experience
• Availability and uptime targets of 99.9%
• Responsive design optimized for desktop and mobile platforms

Implementing this online configurator is expected to enable smaller legal firms to independently learn about, customize, and purchase legal information products, reducing reliance on direct advisors. Anticipated benefits include increased sales volume, improved customer confidence and satisfaction, streamlined sales processes, and scalability of service delivery. The platform aims to support a seamless, secure, and efficient buying experience, fostering growth in the targeted customer segment.