Development of an Interactive Mobile Demo Application for Contextual Mobile Marketing Platforms

The client requires a dedicated mobile application that can effectively demonstrate the functionalities and value of their mobile marketing SaaS platform to potential clients. The application must simulate personalized offers based on location and user context, enabling sales teams to illustrate platform benefits in a realistic and engaging manner. Current constraints include limited ability to showcase platform features during in-person or virtual sales presentations, necessitating a specialized demo tool that can dynamically simulate user journeys and offers.

A mid-sized SaaS company providing mobile marketing solutions through SDK integration, aiming to showcase platform capabilities to potential clients via an interactive demo app.

• Create a customizable mobile application compatible with iOS devices (iPhone and iPad) to serve as an effective sales demonstration tool.
• Integrate with the existing SaaS platform's SDK to present real-time, tailored promotional offers based on simulated user location and trip itinerary.
• Design an intuitive user interface that allows sales personnel to simulate trips with various parameters, including departure and arrival locations, accommodation options, and traveler profiles.
• Implement a visual timeline that anchors users in their current position within the simulated trip, providing contextual opportunities for demonstrating platform features and offer targeting.
• Enable exploration and customization of criteria that affect offer personalization, empowering sales teams to demonstrate platform flexibility.
• Ensure the demo app provides a compelling and comprehensive showcase of the platform's capabilities, enhancing sales effectiveness and client understanding.

• Customizable travel itineraries with flights between over 16,000 locations across 2,000 carriers and stays at hotel locations from a database of over 150,000 options.
• User profile customization to represent different traveler types, influencing the offers presented.
• A visual, navigable timeline displaying trip events, maintaining a clear anchor point within the simulation.
• Real-time integration with the marketing platform's SDK to display and interact with tailored offers based on the simulated trip scenario.
• Tools to explore and modify criteria impacting offer personalization, demonstrating platform flexibility and customization options.
• A streamlined, intuitive interface emphasizing both depth of features and simplicity of use.

• SaaS platform SDK to present real-time personalized offers
• Travel data APIs for itinerary customization (e.g., flight and hotel databases)

• High performance with minimal latency to support real-time offer updates
• Scalability to support future feature expansions and increased user load
• Security measures for safeguarding integration points and user simulation data
• Cross-device compatibility within iOS ecosystem

The development of this interactive demo app is expected to significantly enhance the sales process by providing engaging, realistic demonstrations of the platform’s capabilities. It aims to improve client understanding and confidence, potentially increasing conversion rates. The app will serve as a powerful tool to showcase complex platform features in a tangible manner, thereby accelerating sales cycles and expanding client adoption.