Development of a Multichannel Engagement and Transparency Platform for Healthcare Consumers

The organization faces challenges in enabling consumers to efficiently learn about their benefits, select appropriate providers, and securely communicate with care managers. Legacy healthcare systems are often archaic, impeding seamless data flow and requiring compliance with strict security standards like HIPAA, thus limiting operational efficiency and patient satisfaction.

A mid-sized healthcare organization or insurance provider aiming to improve consumer engagement, cost transparency, and care navigation through a comprehensive digital platform.

• Design and develop an integrated platform that facilitates multichannel engagement, including secure communication, benefit education, and care navigation.
• Implement custom modules for surgeries, imaging, physical therapy, prescriptions, wellness, pre-operative, and post-operative care.
• Create a SaaS-ready architecture capable of supporting multiple modules and scalable to enterprise-level demand.
• Enable care managers and client staff to utilize embedded clinical pathways and workflow tools for personalized patient care management.
• Ensure compliance with HIPAA and other relevant security standards to protect electronic health data.
• Deliver an intuitive UI/UX that simplifies complex healthcare processes for patients and providers.

• Multichannel patient portal with HIPAA-compliant video conferencing and messaging systems
• Embedded clinical pathways and workflow tools for concierge and care managers
• Modules supporting surgeries, imaging, PT, prescriptions, wellness, PreOp, and PostOp processes
• Custom 'bundle builder' feature allowing stakeholders to create and manage treatment packages
• APIs for secure electronic health data exchange with employers and insurers
• Administrative dashboards for healthcare advocates to manage patient care flow and process analytics
• SaaS architecture enabling multiple healthcare modules to operate in a unified platform

• Electronic health records (EHR) systems
• Employer and insurer data portals
• Video conferencing and secure messaging services
• Legacy healthcare systems for data interoperability

• HIPAA compliance with encrypted data transfer and storage
• Scalability to support growing user base and module expansion
• High security standards to prevent data breaches
• Reliable uptime with performance optimized for real-time communication
• Responsive UI/UX for desktop and mobile devices

The platform aims to significantly improve patient engagement and satisfaction, streamline care management workflows, and reduce healthcare costs by guiding consumers to higher quality, lower cost providers. Expected outcomes include enhanced patient-clinician communication, increased transparency, and scalable deployment capabilities, ultimately leading to better health outcomes and operational efficiencies.