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Development of an Augmented Reality (AR) Mobile Application for Virtual Product Try-On
  1. case
  2. Development of an Augmented Reality (AR) Mobile Application for Virtual Product Try-On

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Development of an Augmented Reality (AR) Mobile Application for Virtual Product Try-On

techwings.com
Retail
eCommerce
Beauty Services

Challenges in Traditional Retail Customer Engagement

Customers often require in-person assistance to access product information and test cosmetics, leading to inefficiencies, longer purchase cycles, and potential dissatisfaction due to limited self-service options.

About the Client

A marketing company specializing in retail solutions, focusing on enhancing customer experience through innovative technology.

Objectives for AR-Based Virtual Try-On Application

  • Develop a proof-of-concept AR mobile application for iOS
  • Enable users to access product information and virtual try-ons without staff assistance
  • Enhance customer engagement through immersive AR experiences
  • Reduce operational costs for retailers by minimizing dependency on shop assistants

Core Functionalities and Key Features

  • AR-based barcode scanning for instant product details
  • Face recognition and AR tools for virtual makeup试用
  • Voice assistant for product search and availability checks
  • Intuitive onboarding flow with contextual tips
  • Dark theme UI with luxury-focused design elements

Technologies for AR Application Development

Swift
ARKit
Node.js
Firebase

Required System Integrations

  • ARKit for augmented reality features
  • Firebase for backend services and authentication
  • Voice recognition APIs for assistant functionality

Non-Functional Requirements

  • High-performance AR rendering for smooth user experience
  • Data security for user biometric and interaction data
  • Scalability to support future feature expansions

Expected Business Impact of AR Virtual Try-On Application

The application is expected to streamline customer decision-making, increase in-store engagement, and reduce operational overhead by enabling self-service product exploration while maintaining a premium brand experience.

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