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The client required a next-generation touchscreen solution to address outdated vehicle configuration processes, fragmented third-party integrations, Windows platform performance limitations, and the need for real-time customer sentiment analysis to enhance decision-making support in premium showrooms.
A multinational automotive manufacturer specializing in premium vehicles and immersive digital showroom experiences
The solution is expected to deliver a 50%+ increase in showroom customer engagement metrics, achieve conversion rate improvements exceeding 40%, reduce configuration interaction cycles by 75%, and establish a scalable foundation for global deployment across 15+ premium showroom locations within the first year of implementation.