The client operates within an unpredictable market where fluctuating prices of raw materials, currency exchange rates, and variable demand hinder accurate offer pricing. Traditional decision-making relies heavily on intuition, leading to inconsistent margins, decreased sales volume, and unprofitable projects due to lack of timely, data-driven insights. Moreover, limited access to real-time external market data impairs the ability to customize offers effectively.
A mid to large-sized European construction materials trading company operating in a volatile market, seeking to optimize pricing and delivery processes.
The deployment of the AI-based price estimation system is expected to significantly reduce margin of error in order pricing, leading to more accurate customer quotes and increased profit margins. It will support the sales team with real-time, data-driven insights, enabling faster decision-making and enhanced customer satisfaction. Over time, this will enhance market competitiveness, increase sales volume, and improve overall profitability through more precise and consistent pricing strategies.