Development of a Custom Content Discovery and Engagement Platform for an Online Fitness Community

The client operates as the largest online yoga community in their region, facing constraints with off-the-shelf platforms that limit content discovery, user engagement, and scalability. Rapid user growth driven by increased online activity exposed usability issues and dependencies on third-party tools, hindering their ability to retain users and grow sustainably.

A large online fitness and wellness platform aiming to enhance user retention and scalability through a tailored digital solution.

• Reduce user churn related to platform usability by a factor of ten through improved UX and content discovery features.
• Increase total user base, aiming for at least doubling the previous number of active users within one year post-deployment.
• Establish a scalable platform architecture that supports future growth, customization, and feature expansion.
• Improve end-user satisfaction and engagement by involving users in the design and testing process, leading to higher retention and brand loyalty.

• Homepage with integrated search functionality and content overview sections.
• A search results page with advanced filtering options based on categories, difficulty, instructor, and other attributes.
• Personalized user panel showing practice history, performance statistics, favorite videos, and playlist management.
• Responsive design optimized as a Progressive Web App (PWA) for accessibility across devices.
• User onboarding and profile management system.
• Content management system for admin users to upload, categorize, and monitor video content.

• Third-party analytics and tracking tools for user behavior analysis.
• Content delivery networks (CDN) for fast video and content streaming.
• User authentication and profile management services.
• Potential integration with existing social media or marketing platforms.

• Platform must support scalability to handle increasing user loads, with minimal latency.
• Ensure data security and privacy compliance (e.g., GDPR, relevant standards).
• System uptime target of 99.9% with rapid recovery capabilities.
• Optimized performance for content discovery tasks, aiming for sub-2 second load times for core functionalities.
• Accessibility compliance across devices and for users with disabilities.

The new platform is anticipated to significantly reduce user churn by at least 10 times through enhanced usability, resulting in a doubled user base within one year. The scalable architecture will support future feature expansion and increased content volume, fostering long-term growth and user engagement. These improvements will strengthen the client's market position as the leading online fitness community and enable sustainable business scaling.