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Development of Advanced Data Intelligence Platform for Identity Resolution and Marketing Optimization

intersog.com

Advertising & marketing

Information technology

Legacy System Limitations and Scalability Challenges

Outdated Aggregate Knowledge Discovery Engine required modernization to maintain competitiveness. Legacy systems struggled with real-time data processing, cross-platform integration, and scalability demands for handling gigabytes of daily marketing data. Needed improved visualization tools, automated QA processes, and contemporary architecture to support evolving digital marketing requirements.

About the Client

Global media intelligence platform providing identity resolution and marketing analytics, headquartered in Reston, VA, USA

Modernize Data Infrastructure and Enhance Marketing Analytics Capabilities

Replace legacy reporting systems with modern architecture
Enable real-time cross-platform data integration
Implement scalable Big Data processing capabilities
Automate quality assurance testing
Expand global marketing campaign optimization capabilities

Core Platform Capabilities

Cross-platform identity matching across social, search, and e-commerce platforms
Real-time audience segmentation and profiling
Interactive data visualization dashboards
Automated marketing campaign personalization
Media spend optimization algorithms
High-speed data ingestion and processing pipeline

Modern Technology Stack Implementation

Spring Framework

Hibernate ORM

PostgreSQL

Apache CXF

Apache POI

SnowFK framework

HTML5/CSS3 with AJAX/JQuery

Cross-Platform Connectivity Requirements

Facebook Marketing API
Instagram Graph API
Google Ads API
Amazon Advertising API
Yahoo YUI visualization components

Performance and Scalability Requirements

Real-time data processing at scale
High-availability architecture
Enterprise-grade security and data privacy
Responsive web interface with interactive visualizations
Automated testing and CI/CD pipeline

Leadership Position in Identity Resolution and Increased Business Profitability

Establish platform as industry-leading identity resolution solution with 24/7 real-time analytics capabilities. Enable clients to achieve 30%+ improvement in campaign ROI through optimized media spending and personalized marketing strategies. Support global expansion through scalable infrastructure handling petabytes of marketing data across multiple regions.