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Masafi requires an ecommerce platform with a mobile-first approach to address poor user engagement, inconsistent brand representation, and lack of seamless shopping experiences across digital channels.
A branded producer of bottled water, juices, and consumer goods seeking to expand its digital commerce capabilities.
The new platform is expected to increase online sales conversion rates by 30%, reduce cart abandonment by 25%, and position Masafi as a digital leader in the UAE consumer goods market through enhanced brand engagement and seamless omnichannel experiences.