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Development of a User-Friendly Ecommerce Platform with Mobile-First Design for Masafi's Consumer Goods
  1. case
  2. Development of a User-Friendly Ecommerce Platform with Mobile-First Design for Masafi's Consumer Goods

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Development of a User-Friendly Ecommerce Platform with Mobile-First Design for Masafi's Consumer Goods

brights.io
Food & Beverage
Consumer products & services

Current Challenges in Ecommerce Platform Usability and Brand Alignment

Masafi requires an ecommerce platform with a mobile-first approach to address poor user engagement, inconsistent brand representation, and lack of seamless shopping experiences across digital channels.

About the Client

A branded producer of bottled water, juices, and consumer goods seeking to expand its digital commerce capabilities.

Strategic Goals for Digital Commerce Transformation

  • Develop a mobile-optimized ecommerce platform with intuitive navigation
  • Implement a light, nature-inspired visual design language
  • Enable personalized content delivery and targeted marketing
  • Integrate social sharing and analytics capabilities
  • Strengthen UAE market presence through digital channels

Core System Capabilities and Feature Priorities

  • Responsive mobile-first design framework
  • Product catalog with visual search capabilities
  • Streamlined checkout with multiple payment options
  • Personalized product recommendations engine
  • Social media sharing integration
  • Real-time analytics dashboard

Technology Stack Requirements

React Native for cross-platform mobile development
Node.js backend with microservices architecture
Cloud-based hosting (AWS/Azure)
Progressive Web App (PWA) capabilities

Third-Party System Integrations

  • Social media APIs (Facebook, Instagram, Twitter)
  • Payment gateways (Stripe, Apple Pay)
  • Google Analytics 4 integration
  • Email marketing platforms (Mailchimp, HubSpot)

Performance and Security Standards

  • 99.9% uptime SLA
  • Sub-2 second page load times
  • PCI-DSS compliance for payment security
  • Auto-scaling infrastructure for traffic spikes
  • Cross-browser compatibility (Chrome, Safari, Firefox)

Anticipated Business Outcomes

The new platform is expected to increase online sales conversion rates by 30%, reduce cart abandonment by 25%, and position Masafi as a digital leader in the UAE consumer goods market through enhanced brand engagement and seamless omnichannel experiences.

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