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The client needed to create a social travel app that differentiates itself from competitors by eliminating sponsored content while enabling complex user relationship management, personalized content feeds based on privacy settings, real-time notifications across multiple screens, and advanced search capabilities requiring Elasticsearch integration with the primary database.
A travel technology startup focused on connecting travelers with friends, friends-of-friends, and locals to provide unbiased travel recommendations through a social network platform.
The solution will enable travelers to access trusted, unbiased recommendations from their social circle and locals, creating a unique value proposition in the travel market. The integration of real-time features and advanced search capabilities is expected to drive increased user engagement, higher conversion rates, and improved retention through personalized experiences.