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Development of a Scalable SaaS Marketing Campaign Platform to Enhance Web Conversion Rates
  1. case
  2. Development of a Scalable SaaS Marketing Campaign Platform to Enhance Web Conversion Rates

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Development of a Scalable SaaS Marketing Campaign Platform to Enhance Web Conversion Rates

onix-systems.com
Advertising & marketing
eCommerce
Information technology

Inefficiency in Marketing Campaign Management

Existing tools for marketing campaign management suffer from poor user experience, lack of real-time analytics, and inconsistent cross-platform functionality, leading to suboptimal conversion rates and operational inefficiencies.

About the Client

A SaaS company focused on providing intuitive marketing campaign tools for businesses of all sizes.

Core Project Goals

  • Rebuild and modernize the existing marketing campaign platform architecture
  • Create an intuitive, no-code lightbox editor for campaign creation
  • Implement real-time analytics for marketing performance tracking
  • Ensure seamless cross-platform synchronization for design consistency
  • Integrate with third-party platforms like Shopify for expanded functionality

Core System Functionalities

  • Drag-and-drop lightbox editor with multi-device responsiveness
  • Real-time event tracking and analytics dashboard
  • Cross-platform design synchronization
  • Shopify integration for e-commerce functionality
  • Personalized product recommendation engine
  • Gamification elements (e.g., Falling Gift Game)

Technology Stack Requirements

HTML5
Vanilla JS
React
Node.js
MongoDB

Third-Party Integrations

  • Shopify API
  • Google Analytics
  • Payment gateways

System Quality Attributes

  • High-performance rendering for complex UI components
  • Scalable infrastructure for handling enterprise traffic
  • Cross-browser compatibility
  • Data security and privacy compliance (GDPR)
  • 99.9% system uptime SLA

Expected Business Outcomes

Implementation of this platform is expected to increase conversion rates by 30-50% through improved campaign personalization, reduce marketing operational costs by 40% via automation, and drive 25% higher customer engagement through real-time analytics and gamification features.

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