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Development of a Scalable Market Research Platform with Real-Time Analytics and Enhanced Data Visualization
  1. case
  2. Development of a Scalable Market Research Platform with Real-Time Analytics and Enhanced Data Visualization

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Development of a Scalable Market Research Platform with Real-Time Analytics and Enhanced Data Visualization

codedistrict.com
Business services
Retail
Finance
Tourism
Entertainment
Real estate

The Challenge

The client requires a platform to process massive volumes of real-time IoT and geolocation data while addressing system performance bottlenecks, security vulnerabilities, and usability limitations. Existing challenges include inefficient data aggregation, non-intuitive interfaces for trade area analysis, scalability constraints during data influx, and compliance risks with sensitive consumer data.

About the Client

A provider of AI-driven location analytics solutions for optimizing business strategies through real-time audience insights.

Project Objectives

  • Reduce market research turnaround time by 40%
  • Improve trade area accuracy by 25%
  • Accelerate data visualization speed by 30%
  • Enhance data processing performance by 25%
  • Ensure scalable infrastructure for growing data volumes and user demand

Key Features Delivered

  • High-performance data pipeline for real-time geolocation and demographic analysis
  • Interactive dashboards with customizable trade area comparisons
  • AI-driven consumer segmentation and predictive analytics
  • Automated report generation with historical trend analysis
  • Secure API integrations for third-party data enrichment

Technology Stack

Nest.js
AWS Databricks
React.js
Azure
AWS

Integrations

  • Third-party competitive intelligence APIs
  • Geospatial data providers
  • Payment processing systems for SaaS subscriptions
  • Single sign-on (SSO) authentication services

Non-Functional Requirements

  • Horizontal scalability for 10M+ daily data points
  • Sub-second latency for dashboard interactions
  • Enterprise-grade encryption and GDPR compliance
  • 99.9% system uptime SLA
  • Automated failover and disaster recovery

Project Impact

The platform will enable clients to make data-driven investment decisions with 25% greater accuracy, reduce manual market research efforts by 40%, and support business expansion through real-time competitive analysis. Scalable architecture ensures sustained performance as data volumes grow, while enhanced visualization tools improve accessibility for non-technical stakeholders.

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