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Development of a Scalable Mobile Application for Enhanced Media Engagement

codedistrict.com

Media

Other industries

Challenges in Mobile Content Delivery and User Engagement

Timcast Media lacked a unified mobile application, leading to fragmented content consumption via web browsers, poor video playback experiences without background/PiP modes, inefficient access to exclusive content, and cumbersome guest sign-in processes. These issues resulted in reduced user engagement, retention, and operational inefficiencies.

About the Client

A leading digital media company specializing in podcasts, live streaming, and news coverage on cultural and political topics, seeking to enhance audience engagement through a dedicated mobile platform.

Key Objectives for Mobile Application Development

Enhance user engagement through seamless mobile access to news and video content
Improve video playback performance with background and picture-in-picture (PiP) capabilities
Streamline secure authentication for exclusive content and guest participation
Optimize cross-platform consistency and performance across iOS and Android devices

Core Functional Requirements for the Mobile Platform

Embedded YouTube and Rumble video players with background playback and PiP mode
Customizable news/video content feed with real-time updates
Secure login system for exclusive content access using existing user frameworks
Guest login portal with temporary session-based authentication
Cross-platform UI/UX optimization for iOS and Android devices

Preferred Technologies for Development

ExoPlayer (Android)

AVPlayer (iOS)

YouTube API

Rumble API

Required System Integrations

YouTube API
Rumble API
Existing user authentication framework

Key Non-Functional Requirements

Cross-platform performance consistency
Scalable infrastructure for dynamic content delivery
Low-latency video streaming optimization
End-to-end security for user authentication and data

Expected Business Impact

Anticipated outcomes include a 25-30% increase in user engagement time, improved user retention rates by 20-25%, rapid adoption with 5,000+ downloads in the first week, and a 35% reduction in video playback interruptions, aligning with previous success metrics.