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Development of a Responsive E-commerce Platform with Advanced Pricing Calculator for Biotechnology Services

bravedigital.com

Medical

Biotechnology

Health & Fitness

Current Website Limitations and Operational Inefficiencies

Existing website fails to reflect brand identity, lacks modern user experience, and requires manual processing for complex pricing calculations and registration workflows. Inefficient payment management system and absence of real-time pricing feedback hinder customer acquisition and operational scalability.

About the Client

A biotechnology company specializing in cryogenic storage of human stem cells

Key Objectives for Website Modernization

Create visually striking responsive website aligned with brand repositioning
Develop dynamic pricing calculator with multi-tier discount logic
Implement seamless registration-to-checkout workflow
Enhance payment management capabilities for complex transactions

Core System Functionalities and Features

Real-time pricing calculator with conditional discounts (health membership, siblings, bulk payments)
Multi-step registration forms with data validation and progress tracking
Secure payment gateway integration (PayPal, PayGate)
Interactive infographics for process visualization
Role-based access control (customer vs medical professional portals)
Promotional code management system
Client payment plan tracking dashboard

Technology Stack Requirements

WordPress

PHP

JavaScript

HTML5

CSS3

MySQL

Third-party System Integrations

PayPal Payments Pro
PayGate API
HubSpot CRM
Google Analytics 4
reCAPTCHA v3

Performance and Compliance Standards

HIPAA-compliant data handling
99.9% system uptime SLA
Sub-2s page load times
WCAG 2.1 accessibility compliance
GDPR cookie management framework

Expected Business Impact of the Modernized Platform

Projected 40% reduction in manual administrative tasks through automated pricing and registration workflows, with anticipated 25% increase in conversion rates from improved user experience. Enhanced payment visibility expected to improve cash flow management by 30%, while medical professional portal aims to strengthen B2B relationships and referral networks.