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Development of a Progressive Web App (PWA) and Website Redesign for glo Tobacco Heating Devices

fulcrum.rocks

Consumer products & services

Retail

Manufacturing

Current Challenges in User Experience and Product Performance

The existing glo website suffered from poor conversion rates due to usability issues, unclear navigation, and lack of mobile optimization. Technical risks with the mobile app solution limited its ability to meet user needs, while the brand required a scalable digital platform to enhance customer engagement and drive revenue growth.

About the Client

A subsidiary of a global tobacco group specializing in cigarettes, tobacco, and nicotine products, including tobacco heating devices.

Key Project Goals

Conduct comprehensive UX research to identify pain points in the current website and app
Redesign the glo website to improve conversion rates and user satisfaction
Develop a Progressive Web App (PWA) to address technical limitations and enhance performance
Implement features to streamline customer journeys and increase engagement
Validate solutions through stakeholder workshops and user testing

Core System Functionalities

Age verification system for compliance
Interactive onboarding flow
User registration/login via phone number
Profile management (personal details, addresses)
Support contact integration
Friend referral functionality
Order status tracking
Loyalty program (Glo Bonus Club)
Interactive map of glo retail locations

Technology Stack

Progressive Web App (PWA) framework

React.js for front-end development

Node.js for back-end services

Google Analytics integration

External System Integrations

Customer Relationship Management (CRM) system
Payment gateway for online transactions
Location-based services (Google Maps API)
Loyalty program database

Non-Functional Requirements

Cross-browser compatibility
Mobile-first responsive design
High performance (fast load times)
Data security and compliance (GDPR)
Scalability for future feature additions

Expected Business Impact

Anticipated significant increase in online sales revenue through enhanced user experience, streamlined digital interactions, and improved customer retention, building on the 400% revenue growth achieved post-website redesign.