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NextStop Platform Modernization and Feature Enhancement Project

fulcrum.rocks

Medical

Real estate

Financial services

Key Challenges Identified

The platform suffered from outdated UI/UX design, poor navigation, incomplete user journeys, security gaps, and declining conversion/retention rates. Legacy system limitations hindered full functionality while requiring continuous live operation.

About the Client

A US-based relocation platform connecting physicians with realtors, educators, mortgage lenders, and other service providers through a digital marketplace.

Project Objectives

Revamp UI/UX design to improve user engagement and retention
Enhance platform performance with new features and optimized workflows
Implement robust security measures
Increase business conversion rates through improved user experience

Core System Functionalities

Interactive map with categorized service provider pins
Role-based user flows (physicians/service providers)
Subscription management with free trial period
Advanced business analytics dashboard
Secure payment history tracking
Multi-factor authentication and account management

Technology Stack

React

Next.js

Node.js

Nest.js

TypeScript

PostgreSQL

Redux

Kubernetes

Redis

Google Cloud Platform

External System Integrations

Google Maps API
Google Places
Stripe Payment Gateway
Google Authentication
Facebook Authentication

Non-Functional Requirements

High-performance load handling
Enterprise-grade security protocols
Scalable cloud infrastructure
Cross-browser compatibility
Real-time data processing

Expected Business Impact

Projected 40% increase in user retention, 25% growth in business conversions, and 300+ new service provider registrations within six months post-launch. Enhanced platform reliability and security expected to improve customer satisfaction scores by 35%.