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Development of a Scalable Web Platform for Streaming DJ Sets and Community Engagement

fulcrum.rocks

Media

eCommerce

Challenges in Platform Usability and Scalability

Existing solutions lacked simplicity for users, efficiency in content management, and scalability to handle growing streaming demands. The platform needed to balance accessibility for casual listeners with advanced features for premium users while maintaining performance during high-traffic periods.

About the Client

An independent online music platform, cultural community, and Berlin-based collective founded in 2019, evolving from a radio station to a livestreamed DJ platform during the pandemic.

Key Project Goals

Create an intuitive interface for instant access to DJ sets
Streamline content management for administrative teams
Ensure seamless scalability during peak streaming hours
Foster community engagement through social features
Integrate monetization via e-commerce functionality

Core System Functionalities

Customizable DJ library with tag/category filters
Interactive calendar for scheduled streams
Integrated Shopify/WooCommerce e-commerce store
Real-time search by mood, genre, and artist
Premium user social features (chat, comments, sharing)
Role-based access control (admin/moderator/free/premium)

Technology Stack

JavaScript

jQuery.js

PHP 7

MySQL

Third-Party Integrations

Shopify
WooCommerce
Live streaming APIs

Non-Functional Requirements

Horizontal scalability for concurrent streams
Sub-200ms response time for search operations
Cross-browser compatibility
Role-based access control security
Mobile-responsive design

Expected Business Impact

Enables HÖR to scale from MVP to enterprise-level platform while maintaining performance, increases user retention through personalized content libraries, drives revenue via integrated e-commerce, and strengthens community engagement through interactive features. The solution supports rapid growth from 6-month pre-release phase to ongoing operations.