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Redesign and Development of a Responsive Automotive Dealer Website with Integrated Customer Tools
  1. case
  2. Redesign and Development of a Responsive Automotive Dealer Website with Integrated Customer Tools

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Redesign and Development of a Responsive Automotive Dealer Website with Integrated Customer Tools

fulcrum.rocks
Automotive

Challenges with Legacy Website

The existing Mercedes-Benz Ukraine website suffered from poor usability, low conversion rates, and a lack of essential features (e.g., loan calculator, spare parts store). It lacked a user-centric design, had a convoluted customer journey, and outdated navigation, leading to inefficiencies and reduced customer trust.

About the Client

A car dealership requiring a modern, user-centric digital platform to enhance customer engagement and streamline operations.

Key Project Goals

  • Create a responsive, mobile-first website for seamless cross-device experiences
  • Implement a user-centric UX/UI design to improve engagement and trust
  • Integrate conversion-focused elements (e.g., CTAs, advanced search)
  • Develop a functional admin panel for streamlined content management

Core System Functionalities

  • Test drive scheduling system with multi-step workflow
  • Interactive car catalog with filtering and availability tracking
  • Car comparison tool (features, pricing, specifications)
  • Auto loan calculator with API integration for instant applications
  • Online spare parts store with inventory management
  • Role-based admin panel for content updates and analytics

Technology Stack

Node.js
React Native
Redux
TypeScript

External System Integrations

  • Loan application API for financial calculations
  • Payment gateway for secure transactions
  • CRM integration for lead management

Non-Functional Requirements

  • Fast loading times (<2 seconds) across all devices
  • High availability (99.9% uptime)
  • Scalable architecture for future feature additions
  • ADA-compliant accessibility standards
  • Secure data handling (GDPR compliance)

Expected Business Outcomes

The redesigned platform is projected to increase conversion rates by 30-40%, reduce administrative overhead through self-service tools, and enhance customer trust via intuitive navigation and transparent financial/vehicle information. The admin panel will enable real-time updates, improving operational agility.

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