Development of a Progressive Web App and Website Redesign for Consumer Engagement and Sales Optimization

The client faces challenges with current website usability, low conversion rates, and insufficient engagement metrics. Existing digital platforms do not effectively support product discovery, customer onboarding, or order tracking, resulting in suboptimal revenue performance and customer satisfaction. Additionally, the mobile experience is limited, hindering access for on-the-go users.

A mid-sized consumer electronics retailer specializing in innovative lifestyle products, seeking to enhance digital user experience and increase online revenue.

• Redesign the client’s website to improve usability, conversion rates, and customer engagement.
• Develop a Progressive Web App (PWA) to provide a fast, reliable, and engaging mobile experience that aligns with user needs and business goals.
• Achieve a targeted increase in online revenue through enhanced user experience, aiming for a significant uplift similar to past benchmarks.
• Implement functionalities supporting user verification, onboarding, profile management, order status tracking, loyalty program integration, store locator, and customer support.
• Conduct comprehensive UX research, including user interviews, analytics analysis, competitor benchmarking, and usability testing, to inform design decisions.
• Ensure the platform supports future scalability, security, and integration needs.

• Age verification functionality for product eligibility confirmation
• Simplified registration and login via phone number for quick access
• User profile management for personal details, addresses, and preferences
• In-app support and contact center access for customer assistance
• Invitation system allowing users to invite friends and earn rewards
• Order status tracking for transparency on purchase progress
• Loyalty program dashboard to track bonuses, rewards, and redemption options
• Interactive map of physical store locations with proximity filtering

• Customer relationship management (CRM) systems for user data
• Analytics platforms for user behavior tracking
• Third-party verification services for age confirmation
• Map services for store locator functionality
• Loyalty and rewards management systems
• Customer support and contact center systems

• Platform must load within 3 seconds across all devices
• Highly available and scalable architecture to handle peak loads
• Secure user data with encryption and compliance with data privacy standards
• Reliable offline support and data sync for PWA functionality
• Responsive design to ensure optimal performance on all screen sizes

The implementation of a fully redesigned website combined with a PWA is expected to significantly boost customer engagement, increase online sales, and improve overall customer satisfaction. Based on similar past initiatives, targeted outcomes include a revenue uplift potentially exceeding 400%, enhanced user retention, and improved conversion metrics through optimized user flows and functionalities.