The client requires a user-friendly, secure, and responsive platform to deliver verified parenting content, enable expert interactions, and foster community engagement. Existing solutions lack integrated content management, personalized user experiences, and seamless multi-channel access, limiting user retention and content trustworthiness.
A startup or established organization aiming to create a comprehensive digital platform that offers parenting education, expert consultations, community engagement, and e-commerce features, targeting parents and parent-to-be audiences.
The platform is expected to attract over 95,000 users across more than 160 countries, providing access to over 200 qualified experts and thousands of expert-reviewed articles, videos, and resources. It aims to increase user engagement, retention through interactive features such as webinars, chat, and rewards, and expand monetization opportunities via content subscriptions and product sales, ultimately driving significant growth and establishing a trusted authority in the online parenting education space.