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Development of a Modern Omnichannel E-commerce Platform with Personalization and CRM Integration for a Telecommunications Client
  1. case
  2. Development of a Modern Omnichannel E-commerce Platform with Personalization and CRM Integration for a Telecommunications Client

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Development of a Modern Omnichannel E-commerce Platform with Personalization and CRM Integration for a Telecommunications Client

plavno.io
Telecommunications
eCommerce

Challenges in Engaging Younger Audiences and Platform Inefficiencies

The existing online shop failed to engage younger users, lacked intuitive content management tools for administrators, required comprehensive technical documentation for scalability, and needed a modernized interface to align with tech-savvy youth preferences.

About the Client

A telecommunications company seeking to expand its digital footprint by engaging younger demographics (25-35 age group) through a personalized online retail experience.

Objectives for Enhanced Engagement and Platform Optimization

  • Increase engagement among 25-35-year-old users through personalized experiences
  • Streamline content and product card management for administrators
  • Establish robust technical documentation for API scalability
  • Modernize UI/UX design to appeal to younger demographics
  • Integrate CRM systems for real-time transaction tracking and analytics

Core System Functionalities and Key Features

  • Advanced product filtering by brand, price, and specifications
  • Real-time user profile-based personalized offers
  • React component-driven content and product card customization
  • Third-party React-integrated personal account management
  • Internal CRM for order tracking and sales analytics

Technologies and Methodologies

React
Node.js
Golang
Vue.js
TypeScript
GraphQL
REST API (Swagger)
Agile methodology

Critical System Integrations

  • CRM systems
  • Payment gateways
  • User analytics platforms
  • Third-party authentication services

Non-Functional Requirements

  • Scalability to handle 10x traffic growth
  • Real-time personalization response time <500ms
  • Enterprise-grade data encryption and GDPR compliance
  • 99.9% platform uptime SLA
  • Cross-browser compatibility

Expected Business Impact of Enhanced Engagement and Operational Efficiency

Anticipated 30%+ increase in customer satisfaction scores, 60% reduction in user acquisition costs through targeted recommendations, improved CRM analytics for traffic channel optimization, and streamlined content management processes reducing administrative overhead by 40%.

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