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Development of an AI-Powered Customer Service Assistant for a Travel Company
  1. case
  2. Development of an AI-Powered Customer Service Assistant for a Travel Company

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Development of an AI-Powered Customer Service Assistant for a Travel Company

plavno.io
Hospitality & leisure
eCommerce
Information technology

Challenges in Customer Service and Operational Efficiency

The company faced increasing volumes of customer inquiries, complexity in managing large datasets, and the need to deliver personalized travel experiences. Manual processing of tour requests, hotel bookings, and ticketing led to inefficiencies, while the lack of 24/7 support hindered customer satisfaction and conversion rates.

About the Client

A Bratislava-based travel company specializing in river cruises, excursions, and adventure tours along the Danube, operating since 2008 with a fleet of modern motor ships.

Objectives for AI Assistant Implementation

  • Automate routine tasks such as application processing, hotel bookings, and tour information dissemination
  • Enhance service quality through personalized tour recommendations and 24/7 customer support
  • Boost sales by expanding upselling opportunities and improving inquiry-to-conversion rates

Core Functionalities for AI Assistant

  • Instant 24/7 customer support via messaging platforms
  • Seamless CRM integration for client profile creation and request tracking
  • Personalized tour and service recommendations based on user preferences
  • Automated processing of bookings and tour-related queries
  • Escalation of complex inquiries to human agents

Technologies for AI Assistant Development

Artificial Intelligence
Big Data
Machine Learning

System Integrations

  • CRM platforms
  • Messaging platforms (e.g., WhatsApp, Facebook Messenger)
  • Booking and reservation systems

Non-Functional Requirements

  • Scalability to handle high volumes of concurrent user interactions
  • Data security and privacy compliance (e.g., GDPR)
  • High availability (24/7 uptime)
  • Real-time response performance

Expected Business Impact of AI Assistant Implementation

The AI assistant is projected to reduce tour request processing time by 73%, increase customer satisfaction by 65%, and elevate conversion rates by 22%. By automating routine tasks, the company will improve operational efficiency, allowing human agents to focus on complex client needs and strategic growth initiatives.

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