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Fragmented booking systems across transportation providers, inconsistent payment gateway integrations, and security vulnerabilities in user data handling were creating friction for travelers. Existing platforms lacked comprehensive city exploration tools and personalized filtering capabilities, leading to suboptimal user experiences in adventure travel planning.
A travel technology company specializing in adventure tourism experiences across Germany and Europe
Projected 40% increase in booking conversion rates through streamlined UX, with 25% growth in user retention from personalized recommendations. Enhanced security measures expected to reduce fraud incidents by 90%, while cross-platform compatibility aims to capture 60%+ market share in adventure travel apps within Germany.