Development of a Mobile Application for Field Vehicle Sales Enablement

The client’s sales teams are frequently in the field and rely heavily on face-to-face engagement with clients. However, their existing web-based sales platform offers limited usability on mobile devices such as tablets and smartphones, restricting their ability to work efficiently outside the office. This disconnect leads to decreased productivity and missed opportunities during client interactions in dynamic, connectivity-challenged environments.

A large automotive manufacturer aiming to enhance its sales team's productivity through mobile technology, with a significant market share and extensive field operations.

• Implement a mobile application that replicates core functionalities of the web platform to enable on-the-go access for sales reps.
• Improve sales team productivity by facilitating seamless, real-time client engagement and deal management in the field.
• Ensure high performance and reliable data retrieval on mobile devices across various connectivity conditions.
• Achieve user adoption by maintaining a familiar UI/UX consistent with the existing web platform.
• Integrate secure, single sign-on authentication to enable smooth platform transitions without additional logins.
• Automate quality assurance processes to ensure robust and reliable app performance with minimal manual testing effort.

• Responsive, intuitive UI that mirrors the web application for ease of use and quick adoption.
• Fast and reliable retrieval of data via optimized APIs and database access methods.
• Single sign-on (SSO) integration for seamless authentication across web and mobile platforms.
• Access to vehicle inventory, client profiles, and deal documentation in real-time.
• GPS-based location services to assist with client visits and route planning.
• Automated testing frameworks to ensure ongoing app reliability and performance standards.

• Company’s existing CRM or sales management backend
• Authentication systems supporting single sign-on
• Mapping services for location tracking
• Automated testing tools for quality assurance

• High performance with optimized API calls and data retrieval to support real-time updates
• Robust security adhering to client data privacy standards, including secure data transmission
• Scalability to support increasing user base and data volume
• Cross-platform compatibility for both iOS and Android devices
• Minimal manual intervention through automation for testing and deployment

The mobile app is expected to significantly increase sales team productivity by enabling real-time, on-site client engagement, reducing time-to-deal closure, and enhancing user adoption through familiar UI/UX. Performance enhancements and automated testing will reduce app downtime and maintenance costs, leading to more efficient operations and an estimated boost in yearly vehicle sales revenue attributable to improved field sales activities.