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Development of a Hybrid Mobile App for Enhanced Product Experience and PIM Integration

300.codes

Manufacturing

Construction

Consumer products & services

Challenges in Existing Mobile App and Cross-Platform Delivery

The existing iOS app suffered from poor user experience (unintuitive navigation, inconsistent UI, ineffective filtering) and required an Android version. Native development was deemed cost-prohibitive, necessitating a hybrid solution to unify user experience across platforms while addressing technical debt.

About the Client

A leading global supplier of wood-based materials for interior and construction applications, with 50+ years of market presence and operations in 120+ countries.

Key Goals for the Hybrid App Development

Create a seamless cross-platform hybrid app with fluid UX/UI
Integrate Akeneo PIM for centralized product information management
Enhance product discovery through improved filtering and visualization tools
Support dual user personas (resellers and end customers) with tailored features
Streamline sample ordering and dealer location processes

Core System Capabilities and Features

Cross-platform hybrid app (iOS/Android) with single codebase
Akeneo PIM integration for real-time product data management
Advanced product filtering and visualization tools (zoomable textures, interior visualization)
Personalized sample lists with image annotation capabilities
Dealer locator and sample ordering functionality
Role-based access for resellers and end customers
Animated onboarding aligned with brand identity

Technology Stack Requirements

Hybrid app framework (e.g., React Native, Flutter)

Cloud-based PIM integration (Akeneo API)

Modern UI/UX design libraries aligned with brand guidelines

Cross-platform compatibility testing tools

Critical System Integrations

Akeneo Product Information Management (PIM) system
Dealer location mapping API
Sample order processing workflow
User authentication system

Performance and Quality Standards

Cross-platform consistency in UX/UI
Sub-2s page load times for product visualizations
99.9% uptime guarantee for PIM integration
GDPR-compliant data handling
Scalable architecture for 100k+ concurrent users

Expected Business Outcomes

The hybrid app will reduce development costs by 40-60% compared to native solutions while improving user satisfaction through intuitive product exploration tools. PIM integration will eliminate manual data errors, reduce operational overhead by 30%, and enable faster product updates. Enhanced visualization features are projected to increase sample orders by 25% and improve reseller efficiency in customer consultations.