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Development of a High-Performance Animated Website with Headless CMS Integration for a Decentralized Marketing Agency
  1. case
  2. Development of a High-Performance Animated Website with Headless CMS Integration for a Decentralized Marketing Agency

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Development of a High-Performance Animated Website with Headless CMS Integration for a Decentralized Marketing Agency

brights.io
Advertising & marketing
Non-profit

Challenges in Digital Presence Optimization

TRES BIEN required a website that balanced visually striking dynamic animations with optimal performance while enabling non-technical teams to independently manage content updates and case studies. Existing limitations included potential user experience degradation from complex animations and inefficiencies in content maintenance workflows.

About the Client

A decentralized marketing and creative agency leveraging a global network of creatives to craft bold brand identities for startups and global enterprises, with a focus on innovation and philanthropy through initiatives like the Donation Festival.

Strategic Development Goals

  • Create an immersive digital experience aligning with TRES BIEN's innovative brand identity
  • Implement a headless CMS solution for seamless content management
  • Optimize website performance to maintain engagement despite complex animations
  • Enable rapid case study publication to enhance client responsiveness
  • Support philanthropic initiatives through integrated event promotion

Core System Capabilities

  • Section transitions with custom cursor effects and animated text rendering
  • Storyblok-powered headless CMS for case study management
  • Responsive 404 error page with brand-consistent micro-interactions
  • Donation Festival event tracking and charity impact visualization
  • Cross-device optimized animation performance

Technology Stack

Storyblok CMS
JavaScript (GSAP for animations)
React.js
Next.js
Tailwind CSS

External System Integrations

  • Google Analytics 4
  • Social media sharing APIs
  • Charity donation tracking APIs

Operational Requirements

  • 90+ Lighthouse performance score
  • CMS editing latency <2s
  • DDOS protection and SSL encryption
  • Cross-browser compatibility (Chrome 88+, Safari 14.1+, Firefox 89+)
  • 99.9% uptime SLA

Expected Business Outcomes

The solution will reduce case study publication time by 80%, improve SEO rankings through optimized performance metrics, and strengthen TRES BIEN's brand authority as an innovative agency. The Donation Festival integration is projected to increase charity engagement by 300% while maintaining enterprise-grade security and scalability for global traffic.

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