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Development of a Highly Scalable and Adaptable Booking Management Platform for Multi-Industry Use
  1. case
  2. Development of a Highly Scalable and Adaptable Booking Management Platform for Multi-Industry Use

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Development of a Highly Scalable and Adaptable Booking Management Platform for Multi-Industry Use

unicrew.com
Hospitality & leisure
Entertainment
Event Management
Leisure Services

Legacy Platform Limitations and Market Expansion Challenges

The existing platform (Licklist) was designed specifically for nightlife venues but became obsolete due to outdated usability standards and inability to adapt to post-COVID market demands. The client required a universal solution capable of serving multiple industries (festivals, leisure centers, etc.) while maintaining scalability and flexibility for new markets.

About the Client

A UK-based company providing booking management software solutions to the hospitality, leisure, and entertainment industries, seeking to expand its platform's adaptability across diverse market segments.

Platform Modernization and Market Diversification Goals

  • Develop a universal platform architecture adaptable to multiple venue types and industries
  • Enhance UI/UX for seamless configuration across different business models
  • Implement cloud migration strategy for scalability and security
  • Expand customer base through multi-industry functionality

Core System Functionalities

  • Multi-venue type support (nightlife, festivals, leisure centers)
  • Adaptive user interface for dynamic event configuration
  • Cloud-native infrastructure on AWS with auto-scaling
  • Unified booking management system with customizable workflows
  • Cross-industry analytics dashboard

Technology Stack Requirements

Laravel
React.js
AWS Cloud Services

System Integration Needs

  • Payment gateway integration
  • Third-party event calendar synchronization
  • User review platform APIs

Performance and Security Standards

  • Enterprise-grade data encryption
  • 99.95% system uptime SLA
  • Multi-region failover capability
  • GDPR compliance framework

Business Transformation Outcomes

Projected 20% increase in cross-industry client adoption within 12 months, 15% average revenue growth per venue through enhanced features, and 30% reduction in platform maintenance costs via cloud optimization. The solution will enable market expansion into 5+ new industry verticals within 18 months.

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