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The existing platform (Licklist) was designed specifically for nightlife venues and lacked modern usability standards. It could not adapt to new market demands post-COVID19, including support for diverse venue types (e.g., festivals, leisure centers) and scalable workflows. The legacy system hindered expansion into broader markets and required urgent modernization to remain competitive.
Provides booking management software for hospitality, leisure, and entertainment industries with a focus on venue and event management solutions
Enable client to expand customer base by 30%, increase average user spend by 15%, and achieve 20% faster time-to-market for new venue integrations. The platform will support 10x scalability while reducing infrastructure costs through optimized AWS FinOps strategies.