Development of a Customer-Centric Self-Service Investment Platform for Digital Asset Management

The client currently relies on third-party transfer agents and legacy transaction systems that prioritize product management over customer experience. Existing self-service portals are limited in functionality, offering basic transactional capabilities without delivering a modern, intuitive user experience. This hampers the firm's ability to meet the evolving demands of digitally-savvy investors, restrains operational control, and impedes scalability for future growth.

A mid to large-sized independent investment firm managing a diverse portfolio of financial products, seeking to enhance digital engagement and operational independence.

• Create a seamless, customer-focused digital onboarding and registration process integrated with secure identity verification systems, reducing registration time and eliminating the need for physical branch visits.
• Develop an independent, flexible platform that enables full control over digital assets management, allowing the firm to quickly adapt and evolve without reliance on third-party providers.
• Design a scalable, future-proof architecture supporting rapid deployment of new features, products, and integrations, aligning with long-term growth strategies.
• Enhance user experience to meet or exceed modern online banking and ecommerce standards, thereby increasing customer satisfaction and retention.
• Leverage modern technologies and agile methodologies to facilitate rapid development, iterative improvements, and cost-effective deployment.

• Integrated digital onboarding and registration utilizing secure identity verification systems (e.g., myID integration) for quick, branchless account activation.
• Customer-centric user interface built with responsive, modern frontend technologies (e.g., React.js) to ensure intuitive and engaging user interactions.
• Backend architecture based on microservices and micro frontends, connected via internal APIs for easy extensibility and component reuse.
• Separation of frontend and backend layers facilitating independent deployment and updates, and enabling seamless integration with external mobile applications.
• Agile development approach with iterative cycles to enhance features, incorporate feedback, and adapt swiftly to changing requirements.

• Digital identity verification systems (e.g., secure ID validation services)
• Mobile applications for consistent multi-platform access
• External payment and transaction processing systems
• Regulatory compliance and reporting services

• Scalability to support increasing user base, aiming for at least 80,000 individual investors and 1,500 institutional clients
• High performance to deliver real-time updates and responsiveness comparable to leading ecommerce platforms
• Robust security measures, including data encryption, secure APIs, and identity verification, to ensure compliance and user trust
• Reduced total cost of ownership through modular architecture and reusable components
• Flexibility to incorporate future products, features, and integrations with minimal disruption

The implementation of this platform is expected to significantly enhance customer experience, aligning digital investor expectations with modern standards. The firm anticipates increased client retention, expanded market share, and accelerated digital growth. The platform’s independence and scalability will enable rapid deployment of new products and features, reducing time-to-market and operational costs, thereby supporting sustained long-term growth.