The client faces challenges in providing a seamless, flexible telehealth platform that integrates product sales, subscription management, and veterinary collaboration. Existing solutions lack customized workflows for diverse subscription terms, an engaging user experience for pet owners, and an efficient veterinary portal to manage medical records and appointments. There is also a need for a self-service administration interface to enable non-technical staff to self-manage content and questionnaires, reducing development bottlenecks and improving responsiveness.
A startup specializing in pet healthcare, delivering subscription-based products and telemedicine services to pet owners, aiming to enhance accessibility and affordability of pet care.
The implementation of this comprehensive telehealth and eCommerce platform is expected to significantly improve user engagement, with a targeted increase in subscription renewals by 20-30%. It will streamline operations by reducing dependency on technical teams for content updates and questionnaire management, accelerating response times and feature iterations. The platform aims to facilitate community building, enhance pet owner satisfaction, and provide veterinary partners with efficient tools for managing patient data, ultimately supporting scalable growth and expanding market reach.