The organization requires a centralized digital platform to serve as the primary hub for conference information, registration, and attendee engagement. Current solutions lack an integrated experience that accommodates international audiences and prioritizes a mobile-first approach, resulting in suboptimal user experience and logistical inefficiencies.
A large-scale media organization hosting annual industry conferences, aiming to enhance attendee experience through a unified digital platform.
The new conference portal is expected to serve as a central information hub, directly improving attendee experience and engagement. It aims to increase international reach and brand recognition, streamline registration processes, and provide a scalable platform to support future events, leading to higher attendance and attendee satisfaction.