Advanced Multichannel Account-Based Marketing and Data Analytics Platform Enhancement

The client faces difficulties in processing large and diverse datasets from multiple sources, resulting in poorly structured reports and limited targeting options. Additionally, their existing platforms lack modern UI/UX, scalable infrastructure, and advanced analytics to serve a growing client base effectively.

A rapidly growing enterprise specializing in multichannel account-based marketing solutions for B2B clients, aiming to enhance campaign targeting, data analytics, and platform scalability.

• Implement a robust data processing pipeline capable of handling massive volumes of heterogeneous data to produce accurate, detailed reporting.
• Modernize the user interface with intuitive design and enhanced filtering capabilities to empower marketing teams with precise targeting and campaign performance analysis.
• Transition existing legacy applications to modern frameworks and architectures for improved performance, maintainability, and scalability.
• Develop new cloud infrastructure to ensure high availability, efficient deployment, and seamless management of services.
• Introduce advanced analytics and automation features, including AI-powered chatbots and playbooks for enhanced customer engagement.
• Establish scalable microservices architecture to support future growth and feature expansion.

• Targeted ad placement across multiple networks and websites with customizable logic and reporting system.
• A structured data pipeline that queries data lakes, organizes data into user-friendly formats, and enables detailed campaign analysis.
• Enhanced admin interface with advanced filtering options for campaign management and performance comparison.
• Aggregate campaign performance data, including expenses, across multiple campaigns for holistic analysis.
• Modernized user interface with intuitive layout, improved UX/UI, and accessible development through modular component design.
• Migration of legacy applications to Angular 11+ with Nx for better code maintainability and scalability.
• Deployment of cloud-native services using Amazon EKS for email campaign management to improve stability, performance, and cost-efficiency.
• Development of AI-enabled chatbots and customizable playbooks to automate customer engagement workflows.

• Data lake and data warehouse solutions for large-scale data analysis
• Advertising networks and platforms for multichannel ad deployment
• CRM and marketing automation tools for campaign targeting and customer engagement
• AI services for chatbot and playbook functionalities

• Ability to process and query large datasets with minimal latency to support real-time reporting
• High system availability with 99.9% uptime and scalable infrastructure to accommodate growth
• Secure handling of large volumes of client data with strict access controls and compliance standards
• Modular and maintainable codebase with >90% unit test coverage
• Efficient deployment pipelines and CI/CD practices for rapid feature rollout

The platform will enable the client to deliver more precise and effective marketing campaigns, resulting in increased pipeline and revenue. Improved data accuracy and reporting will empower marketing teams with better insights, while modern infrastructure and UI will enhance user experience and scalability. Ultimately, this will support a substantial reduction in reporting errors, increased campaign success rates, and higher client satisfaction, fostering sustainable growth.