The client requires a more flexible online shopping platform that offers an improved user experience, including optional registration, and a simplified, consolidated payment flow to increase conversion rates and customer satisfaction.
A mid-sized online retail business seeking to improve its digital storefront with custom user interactions and streamlined payment processes.
Achieving a streamlined, customizable shopping experience is expected to increase customer conversion rates, reduce cart abandonment, and enhance overall customer satisfaction. The new platform aims to support scalable growth, enabling the client to expand their online sales significantly and improve operational efficiency.