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Development of a Branded Mobile Application for METRO C&C's Wholesale Grocery Retail Operations

onix-systems.com

Retail

Consumer products & services

eCommerce

Key Challenges and Pain Points

METRO C&C faced challenges in digitizing offline customer processes, including reliance on physical loyalty cards, manual price verification, and limited digital engagement with customers. The company needed to modernize its shopping experience while maintaining seamless integration with existing marketing operations and preparing for future online sales capabilities.

About the Client

International wholesale grocery retail chain serving individual and B2B customers

Strategic Project Goals

Replace physical customer loyalty cards with virtual equivalents
Implement real-time price verification via barcode scanning
Create digital access to promotional materials and store information
Establish a foundation for future online sales channels
Enhance customer engagement through personalized loyalty programs

Core System Functionalities

Virtual customer loyalty card system
Multi-scan barcode price verification with carousel display
Digital promotional brochures with location-based filtering
Editable and shareable shopping lists with catalog integration
Interactive store map with route planning and default store selection
Tiered loyalty program management with reward tracking

Technology Stack Requirements

Cross-platform mobile development framework

Real-time data synchronization architecture

Cloud-based backend services

Secure authentication protocols

System Integration Needs

Existing customer loyalty database
Point-of-sale (POS) systems
Promotional content management system
Store location and inventory APIs

Performance and Scalability Criteria

Sub-second response time for price verification
Support for 100,000+ concurrent users
GDPR-compliant data security measures
Offline functionality for core features

Expected Business Outcomes

The application is projected to increase customer retention through enhanced loyalty program engagement, reduce checkout times by 30% through digital card implementation, and improve marketing effectiveness via personalized promotions. The digital transformation will position METRO C&C for future e-commerce expansion while maintaining its leadership in wholesale grocery retail innovation.