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Users often struggle to find events and venues that match their preferences regarding crowd levels and atmosphere. Existing event planning tools lack real-time traffic data and venue capacity information, leading to suboptimal event choices and potentially negative experiences.
Social Town Ltd. is a startup focused on developing a mobile application to improve event planning by providing real-time venue capacity information and facilitating connections between users with shared interests.
This project is expected to significantly increase user engagement and satisfaction by providing valuable real-time information for event planning. It will position Social Town as a unique and useful platform in the event planning market, leading to user acquisition, revenue generation through potential premium features or partnerships, and brand recognition. By addressing a clear user pain point, the application has the potential to become the go-to resource for event discovery in London.