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Develop Shopify Store for Custom Sports Apparel and Fitness Equipment

onix-systems.com

Health & Fitness

Consumer products & services

Information technology

Need for Enhanced E-commerce Experience

BetterMe's existing offerings are complemented by a desire to provide customers with convenient access to branded sportswear and fitness equipment, seamlessly integrated with the BetterMe app ecosystem. The current lack of a dedicated e-commerce platform limits engagement and the ability to enhance the overall user experience and revenue streams.

About the Client

BetterMe is a leading wellness company offering digital health products, personalized workout and nutrition plans, and community support to over 100 million users globally. They aim to promote a healthy and active lifestyle.

Project Goals

Establish a fully functional Shopify store for selling athleisure and fitness equipment.
Create a seamless and engaging shopping experience for BetterMe customers.
Integrate product recommendations based on shopping cart contents.
Enhance website interactivity through animations and dynamic content.
Support multiple languages and international shipping.
Promote specific collections (e.g., patriotic Ukrainian collection) and donate a portion of profits to charity.

Functional Requirements

Product catalog with detailed descriptions, images, and sizing information.
Shopping cart functionality with product recommendations.
Secure checkout process with multiple payment options.
User account management.
Order tracking.
Search and filtering capabilities.
Product sorting and display options.
Integration with Shopify's existing features and apps.
Support for multiple currencies and languages.

Preferred Technologies

Shopify

Custom Shopify Plugins (developed in-house)

Third-party recommendation engine

Animation libraries/frameworks

Integrations Required

Shopify Payments
Shipping providers (e.g., FedEx, UPS)
Email marketing platform
Potentially, integration with BetterMe's customer database for personalized recommendations

Key Non-Functional Requirements

Scalability to handle a growing number of products and users.
High performance and fast loading times.
Mobile responsiveness.
Security to protect customer data.
Accessibility compliance (WCAG).

Expected Business Impact

The new e-commerce store is expected to increase BetterMe's revenue streams, enhance customer engagement, strengthen brand loyalty, and provide a more holistic wellness experience for users. The integration with the BetterMe ecosystem will create a synergistic effect, driving higher customer lifetime value.