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Develop Real-time Analytics Platform for Digital Publishing Company

lightpointglobal.com

Media

Data Silos and Lack of Real-time Insights

NewsCo Media currently lacks a unified system to collect and analyze website visitor behavior and transactional data. This limits their ability to gain real-time insights into user activity, identify trends, and make data-driven decisions. The disparate data sources and manual processes hinder efficient reporting and analytics.

About the Client

NewsCo Media is a US-based online media company delivering financial news and analytics to a large audience of 3 million unique monthly visitors.

Objectives

Develop a robust and scalable ETL pipeline to consolidate data from various sources.
Implement a comprehensive data transformation and enrichment process.
Integrate with a Business Intelligence (BI) tool for real-time data visualization and reporting.
Enable data-driven decision-making through actionable insights.
Improve the efficiency and accuracy of data analysis processes.

Functional Requirements

Automated ETL pipeline for data ingestion and transformation.
Real-time data streaming and processing.
User behavior analysis and reporting.
Customizable dashboards and visualizations.
Data governance and security features.

Preferred Technologies

Python

Snowflake

PostgreSQL

Power BI

Kafka

Golang

Pandas

Integrations Required

Amazon S3
FTP servers

Non-Functional Requirements

Scalability to handle increasing data volumes.
High performance for real-time data processing.
Data security and compliance.
Reliability and fault tolerance.
User-friendly interface for dashboard access.

Expected Business Impact

This project will enable NewsCo Media to gain a competitive advantage by leveraging data-driven insights. Real-time analytics will allow for faster decision-making, improved user engagement, and optimized content strategies. The system will also streamline reporting processes, reduce manual effort, and improve data accuracy, leading to cost savings and increased revenue.