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Develop Interactive Microsite for Philips CityTouch Lighting Campaign

bravedigital.com

Consumer products & services

Limited Engagement with 'Light Up The Night' Campaign

Philips UK's 'Light Up The Night' campaign, showcasing the benefits of their Connected LED lighting, is facing challenges in effectively engaging the target audience (parents and educators) and demonstrating the impact of the technology on children's outdoor playtime. The existing campaign materials lack a compelling narrative and interactive elements to fully convey the story and its positive outcomes.

About the Client

Philips UK is a subsidiary of Philips Europe, focusing on innovative lighting solutions and connected home technologies.

Enhance Campaign Engagement and Brand Perception

Increase user engagement with the 'Light Up The Night' campaign content.
Reinforce Philips' brand image as an innovator in lighting technology.
Demonstrate the positive impact of Connected LED lighting on children's lives.
Generate leads and drive interest in Philips CityTouch products.

Microsite Development

Engaging, longform design with a narrative structure.
Integration of Philips' brand guidelines (CI and web guidelines).
Placeholder for future experiment updates.
Thinglink integration for interactive content.
User-generated content gallery (moderated from social media).
Easy-to-use interface optimized for mobile devices.
Clear calls to action (e.g., learn more about CityTouch).

WordPress

HTML5

CSS3

JavaScript

Thinglink API

Social Media API, Thinglink API, HubSpot (potentially)

Social Media API (for user-generated content)
Thinglink API (for interactive content)
HubSpot API (for lead capture and contact management - optional)

Performance, Security, Accessibility

Fast loading speed.
Secure platform to protect user data.
Responsive design for optimal viewing on all devices.
Accessibility compliance (WCAG guidelines).

Increased Brand Awareness and Customer Engagement

The new microsite is expected to significantly increase brand awareness for Philips UK, enhance customer engagement with the 'Light Up The Night' campaign, and drive interest in Philips CityTouch lighting solutions. The interactive elements and compelling narrative will create a more memorable and impactful experience for the target audience, leading to improved brand perception and potential sales growth.