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Develop Enhanced Website for Frederick County Agriculture Business Development
  1. case
  2. Develop Enhanced Website for Frederick County Agriculture Business Development

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Develop Enhanced Website for Frederick County Agriculture Business Development

orases.com
Government
Agriculture
Business services

Current Website Deficiencies

The existing Homegrown Frederick website is outdated, difficult to maintain, lacks responsiveness, and does not effectively engage the local agricultural community or the general public. It hinders access to essential information regarding agricultural business opportunities, permitting, zoning, and industry resources. The site's poor usability negatively impacts farmer referrals, event awareness, and overall community engagement with Frederick County's agricultural sector.

About the Client

Government agency focused on promoting economic development within Frederick County, Maryland, with a specific focus on supporting the agricultural sector.

Project Goals

  • Enhance community and agricultural business connection through an improved online platform.
  • Increase accessibility and understanding of Homegrown Frederick's services and resources.
  • Improve user experience through a well-organized, user-friendly website design.
  • Provide a robust platform for information updates and content management.
  • Promote Frederick County as a thriving agricultural hub.

Website Functionality

  • User-friendly navigation and information architecture
  • Content Management System (CMS) for easy content updates
  • Google Maps integration for local farm, market, and restaurant discovery
  • Events calendar to promote local agricultural events
  • Responsive design for optimal viewing on all devices

Technology Stack

CMS (e.g., WordPress, Drupal)
Responsive Design Framework (e.g., Bootstrap, Tailwind CSS)
Google Maps API

External Integrations

  • Google Maps API

Performance & Security

  • High website performance and fast loading speeds
  • Secure website with appropriate security measures
  • Scalable architecture to accommodate future growth
  • Accessibility compliance (WCAG)

Expected Business Impact

The improved website is expected to significantly benefit Frederick County by increasing customer referrals for local farmers and restaurants, attracting new agricultural businesses to the county (wineries, breweries, distilleries), boosting tourism and tax revenue, and saving the OED staff time on website maintenance. The anticipated impact includes a 45% increase in website traffic, a 2-hour reduction in weekly website tasks, and a 33% increase in overall user engagement.

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