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Develop Enhanced Website Analytics and User Engagement Platform

bravedigital.com

Information technology

Limited Website Analytics and User Insights

Brave Digital currently lacks a comprehensive and easily digestible system for analyzing website user behavior and engagement. Existing analytics are fragmented, making it difficult to identify key user journeys, understand content performance, and optimize the user experience. This limits their ability to make data-driven decisions for website improvements and marketing campaigns.

About the Client

Brave Digital is an app development company specializing in creating and marketing mobile applications.

Key Project Objectives

Implement a robust website analytics platform to track user behavior and engagement metrics.
Gain deeper insights into user journeys and identify areas for website optimization.
Improve website performance and user experience based on data-driven insights.
Enhance marketing campaign effectiveness through improved user understanding.
Centralize analytics data for better reporting and decision-making.

Functional Requirements

Real-time website traffic monitoring
User behavior analysis (e.g., page views, click paths, session duration)
Customizable dashboards and reports
Integration with HubSpot for customer data enrichment
Conversion tracking
A/B testing capabilities
Heatmaps and scroll maps
Funnel analysis
User segmentation

Preferred Technologies

Google Analytics

HubSpot Integration API

JavaScript

Cloud-based infrastructure (e.g., AWS, Google Cloud, Azure)

Required Integrations

HubSpot
Google Tag Manager
LinkedIn Share Buttons
YouTube Embed Tracking

Key Non-Functional Requirements

Scalability to handle high traffic volumes
High performance and fast data processing
Data security and privacy compliance
Reliability and uptime
User-friendly interface

Expected Business Impact

Implementing this enhanced analytics platform will empower Brave Digital to make data-driven decisions, optimize their website for improved user engagement and conversions, and enhance the effectiveness of their marketing campaigns. This will lead to increased website traffic, improved customer acquisition, and ultimately, business growth. The deeper understanding of user behavior will also allow for a more personalized and relevant user experience.