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Develop Enhanced User Engagement and Analytics Dashboard for Online Gaming Platform

bravedigital.com

Gaming

Challenge: Limited Insight into User Behavior and Campaign Effectiveness

Brave Digital currently lacks a comprehensive and real-time view of user behavior within their online games and the effectiveness of their marketing campaigns. The existing data is fragmented and difficult to analyze, hindering their ability to optimize game design, personalize user experiences, and improve marketing ROI. They need a centralized dashboard to gain actionable insights.

About the Client

Brave Digital is a game development company focused on creating engaging and innovative online games.

Objectives: Improve User Engagement & Optimize Marketing ROI

Increase user engagement metrics (e.g., session duration, retention rate).
Improve the effectiveness of marketing campaigns through data-driven insights.
Personalize user experiences based on individual behavior and preferences.
Gain a deeper understanding of user behavior within the games.
Provide actionable insights to inform game design and development decisions.

Functional Requirements

Real-time user analytics (e.g., active users, session duration, retention).
Campaign performance tracking (e.g., click-through rates, conversion rates, cost per acquisition).
User segmentation based on demographics, behavior, and game preferences.
Customizable reporting and data visualization tools.
Integration with marketing platforms (e.g., HubSpot, Google Analytics).
A/B testing analysis capabilities.
Funnel analysis to identify drop-off points in user journeys.

Preferred Technologies

HubSpot for CRM and marketing automation

Google Analytics for web and app analytics

Potential use of a data visualization platform (e.g., Tableau, Power BI)

Cloud-based infrastructure (e.g., AWS, Azure, GCP)

Integrations Required

HubSpot
Google Analytics
Marketing automation platforms (e.g., Mailchimp)
Game analytics platforms (if applicable)

Key Non-Functional Requirements

Scalability to handle large volumes of data.
High performance and responsiveness.
Data security and privacy.
Reliability and availability.
User-friendly interface.

Impact: Data-Driven Optimization and Increased Revenue

By implementing this enhanced dashboard, Brave Digital will be able to make data-driven decisions to optimize their games, personalize user experiences, and improve the effectiveness of their marketing campaigns. This will lead to increased user engagement, improved customer retention, and ultimately, higher revenue generation.