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While Offspring has a strong foundational platform and understanding of financial processes, they require assistance to enhance user acquisition, expand functionality to meet evolving user needs, and improve the guest contributor experience. Specifically, they need to optimize the application process, strengthen security measures, and enhance the platform's accessibility.
Offspring is a FinTech company developing a savings management platform focused on facilitating collaborative saving among families. They aim to simplify saving for various life goals and promote financial literacy for younger generations.
This project will drive user growth by improving the platform's usability and accessibility. Enhanced security will increase user trust and confidence. Improved functionality will enable Offspring to offer a more comprehensive and engaging saving experience, solidifying its position as a leading family savings platform. The PWA will expand reach to users who prefer app-less experiences.