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Develop Cybersecure & SEO-Optimized FinTech Content Hub

300.codes

Financial services

Challenge

BNP Paribas faced the need to establish a leading online presence in the FinTech space by creating a highly visible and trusted content hub. Existing website content lacked optimal SEO and security, hindering organic traffic generation and brand authority within the competitive financial sector.

About the Client

A global banking and financial services group providing a wide range of products and services to corporate, investment, and retail clients.

Objectives

Increase organic website traffic through SEO-optimized content.
Establish BNP Paribas as a thought leader in FinTech, personal finance, ecology, and insurance.
Enhance website security to protect sensitive data and maintain user trust.
Create a scalable and sustainable content marketing platform.

Functional Requirements

Content creation and management (text, images, video).
SEO optimization tools (keyword research, meta descriptions, schema markup).
Secure content storage and access control.
Google robots content indexation support.
Content analytics and reporting.
User authentication and authorization.
Compliance with relevant financial regulations.

Preferred Technologies

WordPress CMS

Google Analytics

SEO plugins (e.g., Yoast SEO, Rank Math)

Security plugins (e.g., Wordfence, Sucuri)

Integrations Required

CRM system (for lead generation)
Marketing automation platform (for content distribution)
Google Search Console

Non-Functional Requirements

High website security and data protection.
Scalability to handle increasing traffic and content volume.
Performance optimization for fast loading times.
Accessibility compliance (WCAG).

Expected Business Impact

Successful implementation will result in increased organic traffic, enhanced brand awareness, improved lead generation, and strengthened BNP Paribas's position as a leader in the FinTech industry. The cybersecure nature of the platform will also build user trust and mitigate potential risks.